Full-Spectrum BTL Services
From on-ground promotions to product demos; local area branding, in-store branding, OOH branding to roadshows and interactive experiences; corporate engagement to large scale corporate events - we deliver comprehensive below-the-line marketing solutions that create lasting brand connections.
Our Capabilities
Comprehensive BTL execution capabilities backed by technology and deep market understanding.
Promoter Management
Trained, graded promoters across all major cities and towns in India
Multi-Channel Reach
RWAs, malls, corporate parks, campuses, transit points, and public hotspots
Brand Campaigns
Product launches, interactive brand experiences and corporate events
Fulfilment Network
PAN India network of qualified fulfilment partners to provide end-to-end execution
Real-time Tracking
CYNQ platform provides live campaign monitoring and performance analytics
Quality Assurance
Rigorous quality checks and performance monitoring at every touchpoint
Our Service Categories
Three comprehensive service verticals designed to cover every aspect of your BTL marketing needs.
Consumer Engagement & Brand Activations
Our consumer engagement services focus on creating direct, meaningful interactions between brands and their target audiences.
Experiential Branding & Immersive Touchpoints
We create immersive brand experiences that go beyond traditional advertising to establish emotional connections with consumers.
Corporate Events & Stakeholder Engagement
Our corporate events division specializes in creating professional experiences that strengthen business relationships and drive organizational objectives.
Our Services
Explore our comprehensive range of BTL marketing services organized by expertise areas.
Consumer Engagement & Brand Activations
Product Sampling Campaigns
DirectX runs structured product sampling campaigns across societies, retail stores, public spaces and offices. Each campaign includes distribution planning, promoter deployment, consumer data capture and feedback analysis to ensure measurable ROI.
Key Benefits:
Drives trial, generates immediate sales leads, gathers direct consumer insights.
Retail & Point-of-Sale Activations
The most critical consumer decisions happen at the point of purchase. DirectX designs and executes in-store activations such as demo counters, sampling drives, product education kiosks and shopper engagement activities to influence choices right at the shelf.
Key Benefits:
Increases impulse buys, enhances brand presence in retail, supports sales targets.
Corporate Park Activations
Corporate parks offer brands a direct route to engage with professionals in a structured environment. DirectX manages activations inside IT parks and office campuses including sampling kiosks, employee contests, live demos and experiential branding setups.
Key Benefits:
Engages working professionals, influencing premium & high-spending consumers.
Mall & High Street Activations
Malls and high streets are high-footfall, aspirational environments that attract diverse audiences across age and income groups. DirectX executes end-to-end mall activations including stall design, kiosks, engaging pop-ups, interactive games, brand experiences and live demos.
Key Benefits:
High footfall, targeted audience, interactive brand exposure.
RWA & Society Engagement
Residential communities are highly trusted, captive environments where families spend most of their time. DirectX leverages its CYNQ network of societies across India to design engaging community-focused activations within the complex, fostering direct interaction with families and local residents.
Key Benefits:
Builds community trust, hyper-local targeting, direct household reach.
College Campus Activations
College campuses are epicenters of youth culture, trends and peer influence. With access to campuses via CYNQ network, DirectX enables brands to run campus events, programs, sponsorships, product promotions and engagement Campaigns directly with students.
Key Benefits:
Connects with future consumers, builds brand loyalty early, taps into youth trends.
Hotspot Activations
Strategic hotspots like cafés, gyms, coworking spaces as also public areas like parks, markets and transit hubs are where audiences spend time, socialize and discover new trends. DirectX builds localized brand activation campaigns in these hotspots by to maximize visibility and brand recall.
Key Benefits:
Broad reach, high visibility, captures diverse demographics.
Experiential Stalls & Demo Zones
DirectX designs engaging experiential stalls and demo zones where consumers can interact, test and learn about the product. These spaces combine attractive design, brand storytelling and promoter-led demonstrations and answering consumer queries on the spot to create lasting impressions.
Key Benefits:
Educates consumers, overcomes purchase barriers, drives informed decisions.
Lead Generation Campaigns
Attract and capture potential customer leads by getting them to express interest in a product or service is the desire of any brand. DirectX designs and executes on-ground campaigns specifically aimed at capturing qualified leads for sales teams through interactive activities and data collection.
Key Benefits:
Delivers measurable ROI, provides actionable sales leads, optimizes marketing spend.
Experiential Branding & Immersive Touchpoints
OOH-lite Branding
Unlike traditional OOH, OOH-lite leverages untapped spaces such as society peripheries, campus gates and local hotspots for high-frequency branding. DirectX identifies hyper-local touchpoints that are trusted within communities and places cost-efficient branding that delivers impact.
Key Benefits:
Achieves localized, repetitive visibility at significantly lower cost compared to conventional OOH
RWA & Society Branding
Society gates, walls and notice boards are high-attention touchpoints seen daily by residents and visitors. Using its CYNQ network, DirectX secures branding opportunities across thousands of societies to help brands build deep, trusted impressions.
Key Benefits:
Creates consistent, community-approved brand presence with repetitive footfall visibility.
Experiential Roadshows
Our experiential roadshows bring your brand directly to consumers, creating memorable and interactive experiences. From custom vehicle design to multi-city tours, we handle end-to-end execution, engaging audiences in high-traffic areas, transit points and local markets.
Key Benefits:
High brand visibility; Direct interaction; Flexible location deployment; Scalable across geographies.
Transit Branding
Transit branding allows brands to ride along with consumers in their daily commute. DirectX executes branding across shuttles, buses, trains, autos, cabs, e-rickshaws, no-parking boards, poles, etc to deliver high-frequency, daily impressions.
Key Benefits:
Ensures mass recall through constant visibility in everyday travel routes.
Interactive Launch Events
DirectX crafts unforgettable interactive launch events that generate buzz and leave a lasting impression. From product unveilings to brand re-launches, we integrate cutting-edge technology, immersive experiences, and strategic design to create high-impact events from ideation to execution.
Key Benefits:
High media visibility, memorable brand experience, strong consumer recall, integrated tech solutions.
Corporate Office Branding
Corporate offices present multiple branding avenues from cafeterias to lobbies and meeting rooms. DirectX executes impactful branding campaigns that immerse professionals in brand stories, whether through physical displays or interactive experiences.
Key Benefits:
Deepens brand connection, fosters loyalty, encourages word-of-mouth.
Retail Shelf and In-Store Branding
From shelf strips and danglers to custom retail displays, DirectX ensures brands stand out amidst competitive clutter at the point of sale. Branding is designed to capture attention and aid conversion while aligning with store layouts.
Key Benefits:
Increases shelf visibility and nudges consumers toward purchase.
Digital & Interactive Installations
DirectX integrates technology with experience by designing AR/VR booths, interactive games and touchscreen setups. These installations appeal to multiple senses (sight, sound, smell, touch, taste) and create a memorable brand encounter transforming passive audiences into active participants.
Key Benefits:
Creates strong emotional ties, enhances brand recall, unique brand differentiation, share-worthy experience.
Pop-up Kiosks & Experience Zones
Large-scale, artistic, interactive, high-impact kiosks and interactive zones that are strategically placed in malls, campuses, etc to visually narrate the brand's story or product journey and drive concentrated consumer attention. DirectX manages end-to-end ideation to execution that leave impact.
Key Benefits:
Communicates complex messages creatively, high visual impact, shareable content.
Corporate Events & Stakeholder Engagement
Corporate Annual Days & Celebrations
Annual days are milestones that bring organizations together. DirectX manages the end-to-end execution-from theme conceptualization, stage setup and entertainment to logistics-ensuring memorable experiences for employees and leadership.
Key Benefits:
Strengthens organizational culture and team bonding.
Conferences, Seminars & Leadership Meets
These events demand precision and professionalism. DirectX handles delegate management, speaker coordination, event branding and AV requirements to deliver flawless conferences and seminars that position organizations as thought leaders.
Key Benefits:
Creates impactful forums for leadership communication and knowledge sharing.
Employee Engagement Campaigns
Strategic, communication-driven initiatives designed to encourage employee participation in company goals, boost morale and build a stronger workplace culture. DirectX curates engaging activities to keep employees motivated and emotionally connected with their workplace.
Key Benefits:
Improves employee morale, retention and productivity.
Corporate Offsite
A company gathering held away from the usual workplace, designed to foster creativity, communication and stronger relationships among colleagues. DirectX designs outdoor and indoor offsite Campaigns with collaborative games, workshops and relaxation elements tailored to the company’s goals.
Key Benefits:
Builds stronger collaboration and leadership alignment outside routine work.
Dealer Meets & Trade Conferences
Dealer meets and trade gatherings are essential to reinforce loyalty and celebrate performance. DirectX organizes premium setups, recognition events and incentive-driven experiences that energize dealer networks.
Key Benefits:
Strengthens channel relationships and drives stronger business outcomes.
Sales Kick-offs & Award Ceremonies
Motivational events that set the tone for sales cycles as also reward achievements. DirectX manages the concept, setup and delivery of impactful Sales Kick-offs Meets & Award nights to recognize achievements and drive momentum.
Key Benefits:
Boosts morale and energizes sales teams for the next phase.
CSR & Social Impact Events
CSR is much about community engagement events that align with brand values and build positive public relations. DirectX curates CSR events that highlight social causes while ensuring community participation and meaningful storytelling.
Key Benefits:
Enhances brand reputation, builds community goodwill, demonstrates social responsibility.
Townhalls & Corporate Launch Events
From all-employee townhalls to launch events for internal stakeholders, DirectX ensures smooth execution, engaging storytelling and impactful delivery to maximize participation and clarity.
Key Benefits:
Builds clarity, engagement and alignment across the organization.
Gala Dinners & Cocktail Evenings
Exclusive networking evenings and dinners designed with creative themes, premium hospitality and engaging entertainment. DirectX manages end-to-end concept to execution, ensuring every detail aligns with brand ethos and guest expectations.
Key Benefits:
Delivers premium, memorable networking opportunities for high-value stakeholders.
Our Process
From strategy to execution, we follow a proven methodology that ensures campaign success.
Strategy & Planning
Understanding your brand, audience, and objectives to create a tailored activation strategy.
Team Deployment
Selecting and training the right promoters for your campaign based on location and requirements.
Live Execution
Real-time campaign execution with continuous monitoring through our CYNQ platform.
Analytics & Reporting
Comprehensive campaign analysis with actionable insights and performance metrics.